--- title: "$84K recovered in 90 days — Medspa Case Study | AI My Business Today" description: "Medspa recovered $84K in dormant patient revenue with an AI reactivation sequence. Full segmentation, sequences, and 90-day results." lang: en json-ld: --- [ AI My Business Today ](/) IndustriesTools[Services](/services)[Resources](/blog)[How It Works](/#how-it-works) [Get Your AI Action Plan](/ai-action-plan) Medspa # $84K recovered in 90 days Glow Aesthetics (East Coast medspa, 2 locations) $84,000 Revenue recovered 187 Patients reactivated 11 Hours saved/wk 23% Reply-to-book rate ## The context A 2-location medspa with a 6,000-patient database had no systematic way to reactivate clients who hadn't visited in 6+ months. The front desk was too busy with same-day bookings to chase old patients. ## What was broken - /\* PLACEHOLDER: replace with real data \*/ 6,000+ inactive patients with no reactivation workflow - Front desk too overloaded for outbound outreach - Existing email blasts had a 0.4% conversion rate ## What we shipped We deployed a personalized AI SMS reactivation sequence triggered by booking-tool inactivity. Each message referenced the patient's last service, last provider, and a tailored offer. Replies routed straight to the booking system. "We finally have a system that talks to old patients while we focus on the chair. Booked 9 reactivations the first week." — /\* PLACEHOLDER \*/ Operations Manager, Glow Aesthetics ## How a Mid-Size Medspa Recovered $84K in 90 Days ### The Starting Database A single-location medspa in Austin with 2,100 patients in their CRM, of which 1,400 were classified as "dormant" — no visit in 12+ months. The owner had assumed those patients were permanently lost to competitors or relocation. ### The Segmentation Strategy The dormant list was segmented three ways: by last treatment (Botox, filler, laser, body), by months since last visit (12–18 months, 18–30 months, 30+ months), and by past spend tier ($0–$500, $500–$2K, $2K+). Different sequences ran per segment with treatment-specific messaging and offers. ### The Sequences Recent dormancy (12–18 months) received a friendly "We've missed you" SMS with no offer — testing if the relationship was still warm. Mid-dormancy (18–30 months) got a $100 credit toward their preferred treatment. Long-dormancy (30+ months) received a "win-back" sequence with a more aggressive offer plus a personal video message from the owner. ### The Results In 90 days, the campaign rebooked 187 patients and generated $84K in directly attributed revenue. Long-dormancy patients converted at a lower rate (4%) than recent dormancy (14%), confirming the time-decay theory. The cost of running the sequences: under $2K total. Net ROI: 40x in the first quarter. ### Want this for your business? We ship one workflow like this in 14 days, with a 5x ROI guarantee. [See pricing](/services) ### AI My Business Today Purpose-built AI solutions that go beyond wrappers. We help small businesses save time, stop revenue leaks, and focus on what matters most. #### The 5-Minute AI Operator Every Tuesday: one AI workflow you can deploy in your business this week. No theory, no fluff. 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