--- title: "12 hours/week saved on recalls — Dental Case Study | AI My Business Today" description: "Dental practice rebooked 12 hours of weekly hygiene capacity using automated recall messaging. Full playbook and 60-day numbers." lang: en json-ld: --- [ AI My Business Today ](/) IndustriesTools[Services](/services)[Resources](/blog)[How It Works](/#how-it-works) [Get Your AI Action Plan](/ai-action-plan) Dental # 12 hours/week saved on recalls Bright Family Dental (single location, 4 hygienists) 12 Hours saved/wk 28 Added hygiene visits/mo 41% Recall response rate 📈 Front-desk happiness ## The context Bright Family Dental had two front-desk staff spending most of their morning calling overdue hygiene patients. Recalls were inconsistent and the schedule had visible holes. ## What was broken - /\* PLACEHOLDER \*/ 12+ hours/wk spent calling overdue patients - Hygiene chairs running 22% under-utilized - Inconsistent recall cadence between hygienists ## What we shipped Deployed an AI recall sequence integrated with their PMS. Sequences ran on a 3-touch cadence (text → email → text) with one-click rebook links and human escalation only for complex cases. "I got my mornings back. The schedule fills itself now." — /\* PLACEHOLDER \*/ Practice Manager, Bright Family Dental ## The Full Recall Recovery Playbook ### The Practice Profile A two-doctor general dentistry practice in Phoenix with 1,400 active patients. Their hygiene schedule was running at 64% capacity — meaning they had 12 hours of empty hygiene chair time every week. Front desk was making 30–40 recall calls weekly with limited success. ### The System They Deployed Pulled the lapsed patient list directly from Dentrix, segmented by last visit (3–6 months, 6–12 months, 12–18 months). Ran a 3-touch AI sequence per segment over 14 days: personalized SMS with one-tap booking, email with available time slots, and a friendly voice reminder for non-responders. Setup time: 7 days. ### The Results Hygiene capacity climbed from 64% to 91% within 60 days. 12 weekly hours of empty chair time fully booked. Front desk recall calls dropped from 35/week to 6/week — focused only on patients who responded positively but needed scheduling help. Revenue lift: $18K/month at run-rate. ### The Compounding Effect Beyond the direct recall revenue, the rebooked hygiene visits triggered $42K in additional diagnostic and restorative work in the first 6 months — exam findings that wouldn't have surfaced without those visits. The full ROI was roughly 8x the system cost in year one. ### Want this for your business? We ship one workflow like this in 14 days, with a 5x ROI guarantee. [See pricing](/services) ### AI My Business Today Purpose-built AI solutions that go beyond wrappers. We help small businesses save time, stop revenue leaks, and focus on what matters most. #### The 5-Minute AI Operator Every Tuesday: one AI workflow you can deploy in your business this week. No theory, no fluff. 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